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Tag: rockstar
PepsiCo tells consumers to follow dreams with Rockstar Energy Beverages giveaway
2020-12-22 11:50:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has announced a social media contest for Rockstar Energy Beverages offering consumers customisable prizes worth up to US$5,000.
Tags: follow
energy
dreams
tells
AG Barr says US$10m farewell to Rockstar Energy Beverages
2020-11-18 19:13:00| Daily beverage news and comment - from just-drinks.com
AG Barr has received compensation for the termination of its UK tie-up with Rockstar Energy Beverages.
Tags: energy
beverages
farewell
barr
PepsiCo lines up Cyberpunk 2077 tie-up for Rockstar Energy
2020-09-10 17:02:00| Daily beverage news and comment - from just-drinks.com
PepsiCo is to launch limited-edition Rockstar energy drink cans as part of a sponsorship agreement with one of the biggest video games releases of the year, Cyberpunk 2077.
Tags: lines
energy
rockstar
cyberpunk
PepsiCo buy prompts termination of AG Barr's Rockstar deal in the UK
2020-06-24 13:48:00| Daily beverage news and comment - from just-drinks.com
AG Barr is preparing to bid farewell to Rockstar Energy Beverages, three months after PepsiCo lined up the acquisition of the UK group's energy drinks partner.
PepsiCo's Rockstar buy takes energy drinks fight global - comment
2020-03-12 15:41:00| Daily beverage news and comment - from just-drinks.com
The Wall Street Journal got early wind yesterday of PepsiCo's swoop for Rockstar Energy Beverages, publishing an unconfirmed report on the deal hours before PepsiCo released an official statement. In hindsight, however, the signs that the soft drinks and snacks producer was set for a major play in the energy category were all there.
Tags: buy
comment
global
takes