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Mattel's Preschool Powerhouse HIT Entertainment Lays Out Plans...

2013-06-18 13:11:25| Toys - Topix.net

HIT Entertainment, a subsidiary of Mattel Inc., announced today plans to grow broadcast and online presence, as well as its consumer products footprint with a roster of new partners for two of its biggest brands- Thomas & FriendsA and Mike the Knighta .

Tags: entertainment hit plans preschool

 

Mattel's Licensing Strategy Is One Of Its Strengths

2013-06-18 08:56:34| Toys - Topix.net

Licensing has become an integral part of toy marketing. According to the NPD Group , toys based on licenses accounted for 30% of all U.S. retail dollars last year and about 25% in units.

Tags: strategy licensing strengths mattels

 
 

Mattel's Future May Be Magical

2013-06-06 00:07:32| Toys - Topix.net

At the age of five my son loves Disney Pixar's Cars . Every time we go to the store we have to stop by the toy section and look for the one car he wants, Rip Clutchgoneski.

Tags: future magical mattels

 

Evaluating Mattel's Range Of Fair Values

2013-06-04 18:49:34| Toys - Topix.net

Investors sometimes have a difficult time grasping that the value of a company is actually a range of values, with the most likely outcome a firm's fair value estimate.

Tags: range values fair evaluating

 

Mattel's "Buy" Rating Reaffirmed at TheStreet

2013-05-24 22:58:16| Toys - Topix.net

's stock had its "buy" rating restated by equities researchers at TheStreet in a report issued on Friday, Analyst Ratings Network reports.

Tags: buy rating reaffirmed buy rating

 

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