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Toyota Research Institute outlines progress in automated driving; Platform 2.1; new Luminar LiDAR
2017-09-27 21:55:45| Green Car Congress
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progress
institute
driving
Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising
2017-09-26 22:18:07| AutomotiveDigest.com - Automotive Industry News
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers. Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September. Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue. To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi. The Article Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising appeared first on Automotive Digest.
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content
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Second cohort successfully complete Sodexo’s British Institute of Facilities Management (BIFM) accredited training programme
2017-09-21 17:23:00| BIFM News
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management
training
facilities
Baker Institute expert: crude-oil production increase a risky strategy for Saudi Arabia
2017-09-15 01:55:24| Green Car Congress
Tags: increase
production
strategy
institute
Brookings Institute - The 2017 Brookings Financial and Digital Inclusion Project Report
2017-09-14 19:13:35| PortlandOnline
Tags: report
digital
project
financial
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