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How mood-boosting foods and drinks can capitalise on COVID-19 - analysis - FREE TO ACCESS
2020-06-10 13:55:00| Daily beverage news and comment - from just-drinks.com
The COVID-19 pandemic has forced the majority of the world's population into lockdown, and many are feeling isolated, fearful of potential infection and uncertain about what the future holds. As a result, consumers are looking for ways to feel calm and achieve a sense of optimism. This trend highlights the opportunity for brands with products positioned as 'mood-boosting' to potentially create a loyal consumer base for years to come.
Why White Claw has the hard seltzer edge in COVID-19 climate and beyond - analysis - FREE TO ACCESS
2020-06-08 19:51:00| Daily beverage news and comment - from just-drinks.com
Last week, Mark Anthony Brands' White Claw arrived in the UK. The US hard seltzer market leader also has plans to expand into other markets, including Australia, later this year. In the last decade, the alcoholic beverage industry has seen bold new flavours, such as Strongbow Dark Fruit enter the market, introducing new favourites for young British consumers who want a drink to enjoy outdoors or out on the town. Hard seltzers have had a similar appeal to consumers in the US in recent years.
Treasury Wine Estates offers free Wolf Blass in UK Deliveroo tie-up
2020-06-04 15:57:00| Daily beverage news and comment - from just-drinks.com
Treasury Wine Estates is to give away free Wolf Blass samples with certain food orders delivered in the UK by Deliveroo.
Cloudy, with a Chance of Free Falls
2020-06-01 15:00:00| OGI
The March market meltdown may have unnerved some investors, but plenty of projects either opened or moved forward.
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COVID-19 prompts consumers to look more locally for their drinks choices - research - FREE TO ACCESS
2020-05-28 13:30:00| Daily beverage news and comment - from just-drinks.com
PepsiCo's recently-released extension of its namesake CSD in China highlights the growing trend among consumers towards more locally-sourced beverages, a trend heightened by the current COVID-19 pandemic.
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