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Diet Coke hands Dawson Pickering European ad brief as it leaves BETC London video

2015-04-21 10:48:16| Beverages - Topix.net

Coca-Cola is understood to have handed a European advertising brief for Diet Coke to Dawson Pickering having moved the account out of BETC London. The Drum has learned that Dawson Pickering, co-founded by Neil Dawson, former executive creative director of BETC London will take on some work for the brand and that its former agency will no longer handle the account.

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EPA Grants Help Trash Haulers with Diesel Diet

2015-04-17 10:41:00| Waste Age

A smattering of landfill operators and garbage haulers in Florida, South Carolina, North Carolina and Wisconsin will be upgrading or replacing equipment at relative bargain prices thanks to a federal program aiming to rid the nation of older and dirtier diesel engines. read more

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Warmer seas 'will change British diet'

2015-04-13 17:02:00| Climate Ark Climate Change & Global Warming Newsfeed

BBC: Warming seas will push traditional fish favourites off the British menu, a study suggests. Fish such as haddock, plaice and lemon sole will decline as the North Sea warms by a predicted 1.8 degrees over 50 years, say scientists. But other species such as John Dory and red mullet will shift their range into UK waters, according to modelling work. Consumers wishing to eat locally-caught fish will need to change their diet, say University of Exeter researchers. The classic fish and chips...

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California group seeks to restrict 'diet' label

2015-04-11 07:08:38| Beverages - Topix.net

Citing research suggesting that diet soft drinks and other artificially sweetened products actually contribute to weight gain, a new advocacy group is asking federal regulators to investigate whether manufacturers including Coca-Cola and PepsiCo have engaged in false or misleading advertising. The California-based group, U.S. Right to Know, filed citizen petitions Thursday calling on the U.S. Food and Drug Administration and the Federal Trade Commission to stop those companies from branding artificially sweetened products with the word "diet."

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ACT NOW: One month left to let DGAC know beef belongs in a healthy diet

2015-04-07 12:03:00| Beef

With one month left to comment on the proposed 2015 Dietary Guidelines for Americans, the industry is coordinating a positive response to spread the word about beefs role in a healthy diet. Content Classification:  Curated BEEF Daily read more

Tags: left month act healthy

 

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