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How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

2013-09-11 20:02:28| Beverages - Topix.net

Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.

Tags: marketing budget pull diet

 

The decline of Diet Coke is a good thing: Elaine Chin

2013-08-28 23:43:17| Beverages - Topix.net

Amid falling sales, Coca-Cola has launched new ads defending the use of artificial sweeteners in its diet product.

Tags: good thing diet decline

 
 

Round-Up - NPD: Will Summer Diet Soft Drink Swoon Jump Start CSD Innovation?

2013-08-27 13:54:00| Daily beverage news and comment - from just-drinks.com

Struggling sales for diet soft drinks should see a new wave of innovation break over the category. Tom Vierhile reports.

Tags: start jump summer soft

 

Amid cancer studies, makers say Diet Coke is safe

2013-08-14 21:44:14| Beverages - Topix.net

The Coca-Cola Company has come under plenty of fire for its sugary products that are linked to obesity.

Tags: studies safe cancer diet

 

South Beach Diet Protein Bars and Smoothies Pack Protein Into Snacks

2013-07-23 09:00:40| Food Processing

South Beach Diet Corp. has introduced a line of protein-packed snack bars and snack smoothies.

Tags: south beach pack bars

 

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