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Tag: audience
PeerLogix and Gravy Analytics partner to create audience discovery segments
2018-11-01 14:00:58| Digital TV News
PeerLogix (OTC:LOGX) has announced a data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies extensive data sets.
Tags: create
partner
audience
discovery
Beachfront and MadHive partner for OTT advertising audience analytics
2018-10-18 19:40:30| Digital TV News
MadHive and Beachfront have announced a partnership that will integrate MadHives data management platform (DMP) into Beachfronts offering to enrich and verify audience segments in real-time to power audience insights across Beachfronts OTT ad inventory.
Tags: advertising
partner
audience
analytics
comScore audience segments available through Oracle Data Cloud
2018-10-16 14:50:53| Digital TV News
comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
Tags: data
audience
oracle
cloud
FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution
2018-09-25 13:30:25| Digital TV News
Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.
Tags: solution
audience
qualified
integrate
clypd collaborates with ATSG to define standards for TV audience targeting
2018-09-13 15:50:05| Digital TV News
The Advanced Target Standards Group, a consortium of leading network TV programmers, along with CIMMs Advanced TV Committee, have announced that the Calculation Principles for Advanced Targets, published last year, will be implemented in Nielsens Advance Audience Posting API.
Tags: standards
audience
define
targeting
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