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Tag: audience
TVbeat to provide audience insights for OSN
2021-03-02 10:00:16| Digital TV News
OSN is to use TVbeat's TV SaaS Framework services, in a step that will strengthen OSNs position as a data-driven network and enable it to better address shifting viewership behaviour and trends in the MENA region.
Tags: provide
audience
insights
provide insights
Comscore brings cookie-free CTV audience targeting to Europe
2021-02-04 13:00:27| Digital TV News
Comscore (NASDAQ: SCOR) has announced the expansion of Predictive Audiences a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on CTV viewership behavior - starting with the UK and Germany.
Tags: europe
audience
brings
targeting
Kantar retains Slovakian TV audience measurement contract
2021-02-03 21:30:38| Digital TV News
Kantar has announced the extension of its contract with PMT the Slovakian joint industry committee for TV to continue providing the official TV Audience Measurement data for Slovakia until 2029.
Tags: contract
audience
measurement
retains
Comscore and Ipsos extend audience measurement in Mexico
2021-02-03 17:30:27| Digital TV News
Comscore (NASDAQ: SCOR) has announced a new agreement with Ipsos to deliver enhanced measurement for the Mexican market. The companies plan to offer daily information, which can be examined individually at any time and place.
Tags: mexico
audience
extend
measurement
Kantar expands TV audience measurement panel in Georgia
2021-01-13 19:00:44| Digital TV News
Kantar has announced improvements to its TV Audience Measurement service in Georgia. Since 2016, Kantar, with Tri Media Intelligence (TMI), has provided the TV audience measurement currency to the Georgian market.
Tags: panel
georgia
audience
measurement
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