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Tag: audience
Streamhub enhances video audience analytics with Kantar data
2021-04-13 17:30:54| Digital TV News
Kantar is collaborating with Streamhub to incorporate data from Kantar's video tagging technology into Streamhubs analytics platform, making its audience insights from video streaming more intuitive and actionable.
Tags: video
data
audience
analytics
PubMatic to integrate Samba TV data for CTV audience targeting
2021-04-09 13:00:35| Digital TV News
Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
Tags: data
audience
integrate
targeting
Kantar and Ipsos to deliver cross-media audience measurement for the Netherlands
2021-03-30 15:00:59| Digital TV News
Kantar and Ipsos have won contracts to deliver cross-media audience measurement for the Netherlands. Working with NMO, the solution is the world's first truly integrated audience measurement programme.
Tags: the
audience
netherlands
deliver
TiVo to expand ad reach with BDEX ML-based audience targeting
2021-03-24 10:00:22| Digital TV News
TiVo will use the BDEX Omnisource IQ Machine Learning solution to create, based on its TV data, a model of advertisers ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.
Tags: reach
expand
audience
targeting
Ovation signs with Comscore for VOD audience measurement
2021-03-11 12:30:18| Digital TV News
Comscore (Nasdaq: SCOR) has announced an agreement to provide Ovation, an American television network dedicated to art and culture, with video-on-demand (VOD) audience measurement.
Tags: audience
signs
measurement
vod
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