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Tag: audience
NBCUniversal updates audience targeting and transaction models
2020-02-25 19:30:05| Digital TV News
NBCUniversal has announced new One Platform technology solutions and unveiled its transaction model ahead of the 2020-21 upfront season. One Platform gives marketers the power to reach all audiences across the full NBCUniversal ecosystem.
Tags: updates
models
audience
transaction
Davos: Trump decries climate 'prophets of doom' with Thunberg in audience
2020-01-21 15:07:58| BBC News | Business | UK Edition
The US president attacks activists at the World Economic Forum, with Greta Thunberg in the audience.
Tags: audience
climate
doom
trump
Comscore TV viewing data used to predict advertising audience decline
2020-01-16 21:00:54| Digital TV News
Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
Tags: data
advertising
viewing
audience
Tru Optik partners with JamLoop for audience targeting on OTT/CTV
2019-12-10 15:00:48| Digital TV News
Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optiks OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.
Tags: partners
audience
optik
targeting
Kantar and VTION roll out OTT Audience Measurement for India
2019-11-18 13:00:33| Digital TV News
Kantar has partnered with VTION to roll out OTT Audience Measurement in India. The offering brings together Kantars expertise in media measurement and Consumer insights with VTION's audience measurement technology and data management framework.
Tags: india
roll
audience
measurement
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