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Tag: audience
NBCUniversal updates audience targeting and transaction models
2020-02-25 19:30:05| Digital TV News
NBCUniversal has announced new One Platform technology solutions and unveiled its transaction model ahead of the 2020-21 upfront season. One Platform gives marketers the power to reach all audiences across the full NBCUniversal ecosystem.
Tags: updates
models
audience
transaction
Davos: Trump decries climate 'prophets of doom' with Thunberg in audience
2020-01-21 15:07:58| BBC News | Business | UK Edition
The US president attacks activists at the World Economic Forum, with Greta Thunberg in the audience.
Tags: audience
climate
doom
trump
Comscore TV viewing data used to predict advertising audience decline
2020-01-16 21:00:54| Digital TV News
Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
Tags: data
advertising
viewing
audience