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Tag: audience
Discovery develops audience measurement for its Olympic Winter Games coverage
2018-02-01 14:00:21| Digital TV News
As part of their preparations to deliver coverage of the Olympic Winter Games, Discovery and its sports brand Eurosport have developed a methodology to measure audience behavior across Europe. The metrics will capture data across free-to-air, pay TV, online and social platforms.
Tags: games
winter
audience
coverage
Orange France launches 'Pickle' multi-screen content bundle for 15-35 target audience
2018-01-10 12:17:00| Telecompaper Headlines
(Telecompaper) Orange France has started marketing a new pay-TV bundle, named 'Pickle', designed for the 15-35 year old target audience. Priced at EUR 4.99 per month, the subscription gives access to ad-free multi-screen TV and premium video content including Vivendi's Studio+ and Webedia's new 'ES1' channel dedicated to eSport. The entertainment-focused package also offers several thematic channels (Game One, OKLM, Clubbing TV, Manga One and Spicee), as well as all episodes from 'South Park' and a new series from internet video platform Golden Moustache.
Tags: content
france
target
orange
Samba TV unveils audience targeting platform at CES2018
2018-01-08 22:30:42| Digital TV News
Samba TV has introduced a self-serve platform enabling advertisers to use Sambas data for discovering and activating TV audiences programmatically. Interactive demonstrations of the platform are the focus of the companys exhibit at CES.
Tags: audience
platform
targeting
samba
How Audience Intelligence Brings Mind Blowing Marketing to Every Dealers Home Page
2017-11-18 06:01:49| AutomotiveDigest.com - Automotive Industry News
Why this posting is Significant and Timely This is for Forward-Thinking Dealer GMs & Sales Managers. You see yourself as a Thought Leaders on top of Trends This is hottest trend for dealer management in Digital Automotive Marketing. Audience Intelligence is now & will become a priority for you in 2018. To get your team on this trend, Click above & Study this insightful briefing from Billy Ferriola of AutoWeb. The Article How Audience Intelligence Brings Mind Blowing Marketing to Every Dealers Home Page appeared first on Automotive Digest.
Tags: home
page
marketing
mind
PeerLogix partners with adsquare for OTT audience targeting
2017-11-08 15:00:58| Digital TV News
PeerLogix (OTC PINK: LOGX) has announced a partnership with adsquare to provide PeerLogix data on adsquare's Audience Management Platform. The partnership will allow buyers in adsquare's platform to purchase PeerLogix's OTT engagement data from over 170 million households.
Tags: partners
audience
targeting
ott
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