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Nordic consumers media spend unaffected by the pandemic

2021-01-13 13:30:33| Digital TV News

According to figures from Mediavision, the average household in Denmark, Finland, Norway and Sweden spent approximately 70 per month on media during fall of 2020. This is similar to early 2020, before the pandemic.

Tags: media spend consumers nordic

 

The Coca-Cola Co puts global advertising spend under review

2020-12-11 15:18:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has launched a review of its global media buying as part of an ongoing businesses overhaul.

Tags: under review advertising global

 
 

Dyson to spend $3.67bn on new technologies

2020-11-27 02:09:54| BBC News | Business | UK Edition

The company's investments will mostly be in Singapore, the UK and the Philippines.

Tags: technologies spend dyson

 

39.7% of UK consumers to spend during Black Friday period

2020-11-25 11:50:00| Daily apparel & textile news and comment - from just-style.com

Nearly two-fifths of UK shoppers plan to participate in the Black Friday promotional period this year, although clothing and footwear are not expected to be high on their shopping lists as the impact of the Covid-19 pandemic dampens demand for partywear.

Tags: black period friday spend

 

UK marketers expect to spend more on Advanced TV ads in the next 12 months

2020-11-24 11:30:03| Digital TV News

FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.

Tags: the next advanced months

 

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