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See the Spot: Maytag Man Heads to Factory for All-Star Game

2015-07-13 20:18:46| Appliances - Topix.net

Maytag is breaking its 2015 campaign with a new 30-second ad Monday night, followed by 60-second version to air Tuesday during the Major League Baseball All-Star Game on Fox, featuring the Maytag Man personifying the brand's new top-loading washer. For the new spot, the Maytag Man leaves the home for a Marion, Ohio, factory, where he and his fellow CGI-enbabled "big beautiful monuments to dependability" are being assembled by real workers for the unit of Whirlpool Corp. This kicks off the second year for a campaign from Digitas LBi, Chicago, which won Gold and Silver Effies last month.

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Consumers 'Like' Maytag Man Supporting LGBT Rights

2015-06-05 02:08:58| Appliances - Topix.net

With the Supreme Court expecting to rule over gay marriage, the recent outrage in Indiana and Bruce Jenner's Caitlyn announcement, lesbian, gay, bisexual, and transgender rights are currently at the forefront of American culture and the Whirlpool Corporation and its agency DigitasLBi want to demonstrate its support for those rights. Whirlpool and its agency introduced Twitter and Facebook messages earlier this week that show the Maytag Man supporting gay marriage in honor of June being LGBT Pride Month.

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The Maytag Man through the years

2014-01-09 04:26:39| Appliances - Topix.net

After 46 years, Maytag is giving its familiar mascot a makeover for the first time.

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