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Tag: neustar
Neustar and iSpot.tv unify TV and digital attribution
2020-04-08 15:30:45| Digital TV News
Neustar is to make iSpots TV ad measurement data available within its management, attribution and analytics platforms, providing a granular and complete view of the full customer journey inclusive of linear, addressable, and OTT TV exposure.
Tags: digital
attribution
unify
neustar
Neustar integrates TiVo TV viewership data into attribution models
2019-04-25 16:20:03| Digital TV News
Neustar and TiVo (NASDAQ: TIVO) have announced that TiVos TV viewership data, which reaches across all 210 US DMAs and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions.
Tags: data
models
attribution
integrates
Tru Optik and Neustar expand audience targeting options for OTT
2017-08-23 14:30:26| Digital TV News
Tru Optik has announced a partnership with Neustar. Through the partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optiks OTT Marketing Cloud.
Tags: options
expand
audience
optik
PeerLogix Partners with Neustar to propel OTT audience segmentation
2017-06-22 15:00:47| Digital TV News
PeerLogix (OTC PINK: LOGX) has announced a partnership with Neustar as a preferred data onboarding provider to expand PeerLogix's data distribution to data management and demand-side platforms.
Tags: partners
audience
ott
segmentation
Neustar to split into 2 companies
2016-06-21 14:08:00| Telecompaper Headlines
(Telecompaper) Neustar announced a plan to split into two publicly traded companies. Following a strategic review, the company said splitting its Information Services from its Order Management & Numbering Services will create the most value for shareholders. CEO Lisa Hook will head up the Information Services company, consisting of the marketing and customer service activities, security series such as DNS and domains, and data services like caller and user ID, rights management and IoT. Paul Lalljie, currently CFO of Neustar, will serve as CEO of the Order Management & Numbering Services company. The latter includes all Neustar's services to the telecom industry, such as numbering and portability administration. The break-up of Neustar is expected to take around 12 months to complete.