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Tag: attribution
Nielsen strengthens TV attribution, ad intelligence with TVTY acquisition
2021-07-09 09:35:34| Digital TV News
July 8, 2021 Nielsen (NYSE: NLSN) has acquired TVTY, a TV attribution provider and ad monitoring company based in France. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.
Tags: intelligence
acquisition
attribution
nielsen
605 provides attribution for Canoe addressable campaigns with AMC
2021-07-08 09:20:25| Digital TV News
July 7, 2021 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
Tags: with
attribution
campaigns
canoe
TEGNA selects TVSquared for ad measurement and attribution
2021-06-10 14:00:13| Digital TV News
TEGNA (NYSE: TGNA) has chosen TVSquared to power cross-platform measurement and attribution for its advertisers, supporting local data-driven linear television and CTV and OTT campaigns.
Tags: measurement
attribution
selects
tvsquared
Allroll introduces attribution & analytics software for OTT channel owners
2020-12-17 15:30:58| Digital TV News
Allroll has launched Attriboost, a software solution for detailed analytics and attribution for OTT channels. Attriboost tracks the entire user journey, from being occasional viewers to becoming paid subscribers.
Tags: software
owners
channel
analytics
Kinetiq and MarketCast team up on tune-in TV attribution
2020-12-15 16:00:07| Digital TV News
MarketCast and Kinetiq have teamed up to advance tune-in attribution by combining MarketCast's data science capabilities with Kinetiq's ad detection covering 1,600 channels in all 210 U.S. DMAs.
Tags: tv
team
attribution
tunein