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ITV partners with Sorenson Media to launch linear addressable advertising

2017-11-09 17:35:39| Digital TV News

ITV, the UKs biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Medias technology to execute addressable advertising campaigns across ITVs range of linear broadcast channels starting early next year.

Tags: media advertising partners linear

 

FTSE 100 opens higher as ITV gains

2017-09-29 09:56:52| BBC News | Business | UK Edition

Shares in the broadcaster lead the FTSE higher after a broker upgrade.

Tags: higher opens gains itv

 
 

EBS signs metadata deal with UK's ITV

2017-08-24 17:00:55| Digital TV News

EBS agreed a deal with ITV to provide EPG metadata services for ITVs portfolio of UK channels. Services supplied to ITV include: EPG data, press listings, image-led weekly and seasonal highlights and extensive editorial services.

Tags: deal signs metadata itv

 

ITV hit by advertising slowdown

2017-07-26 09:12:28| BBC News | Business | UK Edition

Broadcaster blames "economic and political uncertainty" for decline in ad spending in first half of year.

Tags: advertising hit itv slowdown

 

Carolyn McCall: ITV boss has long CV

2017-07-17 22:04:13| BBC News | Business | UK Edition

Carolyn McCall has been named as the new Chief Executive of ITV but she has a long list of famous employers on her CV.

Tags: long boss carolyn itv

 

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