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VUALTO event orchestration and DRM chosen for ITV Hub VOD delivery

2021-01-13 11:30:06| Digital TV News

VUALTO has announced that ITV has chosen to implement VUALTO's dynamic event orchestration technology, integrated with VUALTO's scalable DRM solution, to deliver live streamed events via its ITV Hub VOD service.

Tags: event delivery chosen hub

 

Yospace extends ad insertion deal with ITV

2021-01-06 09:30:22| Digital TV News

ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.

Tags: deal extends insertion itv

 
 

ITV launches Planet V addressable advertising platform

2020-10-05 12:00:46| Digital TV News

ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITVs VOD service, the ITV Hub.

Tags: advertising platform planet launches

 

ITV launches data partnership with InfoSum

2020-08-24 12:00:27| Digital TV News

ITV is to partner with identity infrastructure provider InfoSum as part of a first-party data strategy that will make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences.

Tags: data partnership launches itv

 

ITV invests in Infosum-owner Cognitive Logic

2020-08-20 18:00:53| Digital TV News

ITV has agreed to invest $1.375 million (c. 1 million) in cash for a minority shareholding in Cognitive Logic, the 100% owner of InfoSum. InfoSum, which is a commercial partner of ITV, is a data infrastructure business.

Tags: logic cognitive itv invests

 

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