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Tag: itv
VUALTO event orchestration and DRM chosen for ITV Hub VOD delivery
2021-01-13 11:30:06| Digital TV News
VUALTO has announced that ITV has chosen to implement VUALTO's dynamic event orchestration technology, integrated with VUALTO's scalable DRM solution, to deliver live streamed events via its ITV Hub VOD service.
Tags: event
delivery
chosen
hub
Yospace extends ad insertion deal with ITV
2021-01-06 09:30:22| Digital TV News
ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.
Tags: deal
extends
insertion
itv
ITV launches Planet V addressable advertising platform
2020-10-05 12:00:46| Digital TV News
ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITVs VOD service, the ITV Hub.
Tags: advertising
platform
planet
launches
ITV launches data partnership with InfoSum
2020-08-24 12:00:27| Digital TV News
ITV is to partner with identity infrastructure provider InfoSum as part of a first-party data strategy that will make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences.
Tags: data
partnership
launches
itv
ITV invests in Infosum-owner Cognitive Logic
2020-08-20 18:00:53| Digital TV News
ITV has agreed to invest $1.375 million (c. 1 million) in cash for a minority shareholding in Cognitive Logic, the 100% owner of InfoSum. InfoSum, which is a commercial partner of ITV, is a data infrastructure business.
Tags: logic
cognitive
itv
invests