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Tag: campari
The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Gruppo Campari CEO Bob Kunze-Concewitz
2018-01-31 13:43:00| Daily beverage news and comment - from just-drinks.com
Last month, Campari CEO Bob Kunze-Concewitz cut the ribbon on a new US$7.2m visitors centre at the Appleton Estate rum distillery in Jamaica. Afterwards, just-drinks sat down with him to talk about how the new centre will affect the Appleton brand, what the industry can learn from Jamaica and why it may take ten more years before consumers properly understand rum's ageing process.
Tags: estate
effect
bob
interview
Gruppo Campari unveils second Red Diaries film - video
2018-01-30 15:41:00| Daily beverage news and comment - from just-drinks.com
Campari Group has launched a new Red Diaries film for its namesake spirits brand, as it enters the second year of activation for the campaign that replaced the long-standing Campari calendar.
Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis
2018-01-23 13:11:00| Daily beverage news and comment - from just-drinks.com
Earlier this week, Bacardi announced its intention to take full control of the Patron Tequila brand. The transaction, which should close before the end of June, sees the high-end Tequila segment leader enter the Bacardi stable. Here, just-drinks looks at the global Tequila category, Patron's position in it, and how the competition should be feeling today.
Tags: analysis
sit
gruppo
buys
Gruppo Campari CEO casts doubt on plastic straw ban - just-drinks exclusive
2018-01-19 15:38:00| Daily beverage news and comment - from just-drinks.com
The CEO of Gruppo Campari, Bob Kunze-Concewitz, has questioned moves by Diageo and Pernod Ricard to ban plastic straws in a bid to cut waste.
Tags: exclusive
plastic
doubt
ceo
Campari America teams with Thinfilm
2018-01-09 15:01:00| Label and Narrow Web Breaking News
Campari America is using Thinfilm's NFC mobile marketing solution to enable consumers to purchase its spirits brands.
Tags: america
teams
campari
thinfilm
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