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The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Gruppo Campari CEO Bob Kunze-Concewitz

2018-01-31 13:43:00| Daily beverage news and comment - from just-drinks.com

Last month, Campari CEO Bob Kunze-Concewitz cut the ribbon on a new US$7.2m visitors centre at the Appleton Estate rum distillery in Jamaica. Afterwards, just-drinks sat down with him to talk about how the new centre will affect the Appleton brand, what the industry can learn from Jamaica and why it may take ten more years before consumers properly understand rum's ageing process.

Tags: estate effect bob interview

 

Gruppo Campari unveils second Red Diaries film - video

2018-01-30 15:41:00| Daily beverage news and comment - from just-drinks.com

Campari Group has launched a new Red Diaries film for its namesake spirits brand, as it enters the second year of activation for the campaign that replaced the long-standing Campari calendar. 

Tags: video red film gruppo

 
 

Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis

2018-01-23 13:11:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Bacardi announced its intention to take full control of the Patron Tequila brand. The transaction, which should close before the end of June, sees the high-end Tequila segment leader enter the Bacardi stable. Here, just-drinks looks at the global Tequila category, Patron's position in it, and how the competition should be feeling today.

Tags: analysis sit gruppo buys

 

Gruppo Campari CEO casts doubt on plastic straw ban - just-drinks exclusive

2018-01-19 15:38:00| Daily beverage news and comment - from just-drinks.com

The CEO of Gruppo Campari, Bob Kunze-Concewitz, has questioned moves by Diageo and Pernod Ricard to ban plastic straws in a bid to cut waste.

Tags: exclusive plastic doubt ceo

 

Campari America teams with Thinfilm

2018-01-09 15:01:00| Label and Narrow Web Breaking News

Campari America is using Thinfilm's NFC mobile marketing solution to enable consumers to purchase its spirits brands.

Tags: america teams campari thinfilm

 

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