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BEEF Trailblazer Award: A cowboy hat for every head

For a kid with cancer, a simple gesture and a smile can make life a little happier. And maybe help save it.

Americans deserve to know what's on their dinner plate. It's time we step up to protect the beef brand.

In the rush of the Cattle Industry Convention, theres always time to visit.

While consumers say they care about how animals are raised, their attention to taste, value, food safety, and nutrition remain their primary focus.

Livestock Outlook: Calf and yearling prices should inch higher in 2020, but no big price surge seems likely.

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