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"It's okay to fail, but do it fast and do it cheap" - just-drinks speaks to Atom Labs global head of NPD, Rosie Milsom
2020-12-14 12:53:00| Daily beverage news and comment - from just-drinks.com
UK drinks company Atom Brands is the third arm of Atom Group, a consortium of drinks businesses that also includes online spirits retailer Master of Malt and sales network Maverick Drinks. In 2018, the group was bought by Anheuser-Busch InBev, marking another step on the company's journey from producing just 24 bottles of gin a week in 2012 to an estimated half-a-million bottles in total this year. Last week, Atom Brands revealed Atom Labs, an NPD platform tasked with developing spirit ranges based on customer feedback from Master of Malt data. The company can go from idea to execution in just six weeks, allowing it to test what works on Master of Malt before committing fully. Products that have already come off the Atom Labs assembly line include Jaffa Cake Gin and Burnt Ends, an American whiskey designed to pair with barbecued food. Speaking to just-drinks after the launch, Atom Group's global head of NPD, Rosie Milsom, talks about how Atom Labs aims to disrupt the spirits industry through trial and error, COVID's impact on the project and A-B InBev's hands-off approach to ownership.
Fast Retailing's J Brand shifts to direct-to-consumer model
2020-11-19 18:03:00| Daily apparel & textile news and comment - from just-style.com
Fast Retailing has confirmed that its J Brand premium denim line is to "strategically change direction" by moving to a direct-to-consumer model.
Fast Fashion No Longer in Style, Sustainable Fashion Rises
2020-11-19 03:12:00| Waste Age
Fast fashion has been the rage for everyone looking to wear the newest styles, but the overproduction of these garment is polluting our world. It takes 2,700 liters of water to make one cotton shirt. Thats enough water for one person to drink for 2.
Tags: fast
style
longer
fashion
McDonald's to introduce plant-based burgers and fast food
2020-11-10 06:09:58| BBC News | Business | UK Edition
The fast-food giant said it could also offer plant-based chicken substitutes and breakfast sandwiches
Tags: fast
food
introduce
burgers
Amagi to power Crackle Plus linear channels on FAST platforms
2020-11-09 16:00:42| Digital TV News
Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) has announced a collaboration between Crackle Plus and Amagi to power the linear channel experience for Crackle, Popcornflix and other channels on a growing list of Free Ad-Supported TV (FAST) platforms.
Tags: power
fast
channels
linear
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