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FREE TO ACCESS - How can drinks companies connect with Generation Z? - just-drinks FUTURES Vol.6

2019-04-18 12:00:00| Daily beverage news and comment - from just-drinks.com

Described by consumer insights company Trend Hunter as the 'anti-Millennials', Generation Z is digital-native, politically aware and likes to feel in control. This generation, says Lucy Britner, represents a brave new world for food and drinks companies.

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Time for drinks companies to switch from Millennials to Generation Z - research

2019-03-15 14:59:00| Daily beverage news and comment - from just-drinks.com

Brand owners will need to keep up with the endless list of food and drink 'I wants' in order to connect with Generation Z consumers determined to express themselves through what they buy, according to the latest report from FUTURES, the new insights service from just-food and sister site just-drinks. 

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Sustainability top of mind for Gen Z consumers

2019-01-15 17:34:00| Daily apparel & textile news and comment - from just-style.com

Sustainability is driving demand and customer loyalty, according to a new survey, with more than two-thirds of respondents saying they consider sustainability when making a purchase and are willing to pay extra for more eco-friendly products.

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5 Trending Headlines: Steer harvest down, heifer harvest up; PLUS: What to do with Gen Z?

2018-11-19 19:30:14| Beef

Steer harvest is running below year-ago levels while heifer and cow harvest is higher. That and more awaits you in this weeks Trending Headlines.

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Target launches new brands for Gen Z customers

2018-05-24 13:19:00| Daily apparel & textile news and comment - from just-style.com

US department store retailer Target Corp has set its sights on becoming the ultimate destination for Generation Z - a demographic expected to become the largest consumer segment over the next few years - with two exclusive new clothing lines.

Tags: z customers target brands

 

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