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70% of audiences reached via streaming are not reachable via linear

2021-10-14 09:41:55| Digital TV News

October 13, 2021 TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquareds platform to uncover insights.

Tags: via reached linear streaming

 

Acxiom and Totalplay to provide addressable audiences in Mexico

2021-07-27 18:59:07| Digital TV News

July 27, 2021 Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplays addressable demand-side platform (DSP) with Acxioms ethically sourced, privacy-compliant audience data segments.

Tags: provide mexico audiences acxiom

 
 

Xandr unifies audiences across CTV and linear addressable

2021-06-30 10:00:46| Digital TV News

June 29, 2021 Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.

Tags: linear audiences ctv addressable

 

Kantar to measure TV audiences for MINTIC in Colombia

2020-02-18 14:30:14| Digital TV News

Kantar has announced an agreement with the Ministry of Information Technology and Communications of Colombia (MINTIC) to measure digital audiences of eight regional TV channels: Seal Colombia, Canal Trece, Canal Capital, Teleantioquia, Telecafé, Telecaribe, Telepacífico and Canal TRO.

Tags: measure colombia audiences kantar

 

Comscore to measure The Cowboy Channel and RFD-TV audiences

2020-01-28 14:40:51| Digital TV News

Comscore (Nasdaq: SCOR) and Rural Media Group have announced that Comscore will provide audience measurement using return path data for two of Rural Media Group's networks, The Cowboy Channel and RFD-TV.

Tags: channel measure audiences cowboy

 

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