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Tag: targeted
MNI Targeted Media debuts conversion analysis platform for OTT advertising
2020-03-10 16:00:41| Digital TV News
MNI Targeted Media has launched motto, its OTT optimization platform. motto allows advertisers to identify how geo-targeting, creative, publisher, device type, time of day and more can impact conversions, not just impressions.
Tags: media
advertising
analysis
platform
Autogenous vaccines: A targeted option for bovine enteric diseases
2020-03-01 14:00:00| Beef
Diarrhea in calves may be fatal 57% of the time. If scours do not respond to commercial vaccines, autogenous vaccines may help.
Tags: option
diseases
targeted
bovine
HbbTV Association releases Targeted Advertising Specification
2020-02-24 13:30:22| Digital TV News
The HbbTV Association has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources.
Tags: advertising
association
releases
targeted
Pricey California Targeted in New Effort for Housing Density
2020-01-07 17:16:00| National Real Estate Investor
State Senator Scott Wiener has proposed a bill that would force California cities to allow the construction of more housing.
Tags: california
effort
housing
density
DVB Targeted Advertising spec published
2019-11-26 13:00:53| Digital TV News
DVB BlueBook A178-1 "Dynamic substitution of content in linear broadcast: interfacing an advert decisioning service and optimal preparation" is now available for download. It was approved at the recent meeting of DVB's Steering Board.
Tags: advertising
published
targeted
spec
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