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Diageo lines up campaign to push new Rockshore Cider in Ireland

2019-03-11 17:26:00| Daily beverage news and comment - from just-drinks.com

Diageo has planned a range of activations to support the roll out of a newly-released cider under its Rockshore brand in Ireland.

Tags: lines ireland campaign push

 

Thatchers Cider to sponsor Cricket World Cup this Summer

2019-03-05 13:14:00| Daily beverage news and comment - from just-drinks.com

Thatchers has lined up 'official cider' status for its namesake brand, with this year's Cricket World Cup in England & Wales.

Tags: world summer sponsor cup

 
 

Heineken's Old Mout Pineapple & Raspberry Cider - Product Launch

2019-02-27 15:46:00| Daily beverage news and comment - from just-drinks.com

Heineken is seeking further growth in the exotic flavoured cider category with the launch of Old Mout Pineapple & Raspberry.

Tags: product launch pineapple cider

 

Cider makers target authenticity with UK cider 'alliance'

2019-01-21 16:03:00| Daily beverage news and comment - from just-drinks.com

A consumer-facing trade organisation has been set up in the UK to capitalise on the trend towards "more authentic, naturally-produced foods from artisan producers".

Tags: target alliance makers authenticity

 

Sheppy's Cider starts exports to India

2019-01-09 14:36:00| Daily beverage news and comment - from just-drinks.com

The UK's Sheppy's Cider has labelled India a "natural destination" for premium cider as it launches exports to the country.

Tags: india starts exports cider

 

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