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Patron, Grey Goose CMO Lee Applbaum announces Bacardi exit

2019-07-30 16:30:39| Daily beverage news and comment - from just-drinks.com

Bacardi's marketing head for Patron Tequila and Grey Goose vodka, Lee Applbaum, is to leave the company.

Tags: lee exit grey announces

 

Stoli Group names former Bacardi executive Matthias Knoll as international head

2019-07-09 14:44:00| Daily beverage news and comment - from just-drinks.com

SPI Group's global spirits unit, Stoli Group, has named former Bacardi and Patron executive Matthias Knoll as its new head of non-US & Canada markets.

Tags: international group head names

 
 

Bacardi strengthens Major Lazer tie-up with summer ad spot - video

2019-06-20 18:30:36| Daily beverage news and comment - from just-drinks.com

Bacardi has released details of the latest advert for its namesake rum brand, featuring long-serving partner Major Lazer.

Tags: video major summer spot

 

Bacardi's Bacardi Coconut rum - Product Launch

2019-06-10 18:31:01| Daily beverage news and comment - from just-drinks.com

Bacardi has added a coconut flavour to its namesake rum range as it ramps up its flavoured expressions.

Tags: product launch rum coconut

 

Bacardi unveils Grey Goose draught cocktail system for UK on-premise

2019-05-30 18:42:00| Daily beverage news and comment - from just-drinks.com

Bacardi has released details of a draught tap system for cocktails in the UK on-premise, through its Grey Goose vodka brand.

Tags: system grey cocktail goose

 

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