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This week in beer & cider, featuring Carlsberg ups the ante in India, Guinness' non-alcoholic play and Budweiser's Super Bowl ad

2018-01-26 15:37:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.

Tags: week play super ad

 

Budweiser's new name taps US patriotism

2016-05-10 22:30:28| BBC News | Business | UK Edition

Budweiser beer plans to rebrand its cans for the summer in a bid to capture the patriotism of US consumers.

Tags: us taps patriotism budweisers

 
 

This week in beer and cider, featuring Yellow Tail's beer extension, Tsingtao's profits slide and Budweiser's Russian joy

2016-04-01 16:34:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.

Tags: week russian extension joy

 

National Park Service Waived Policy To Allow Budweiser's Centennial Partnership

2015-04-28 12:05:53| Beverages - Topix.net

National Park Service Director Jon Jarvis waived agency policies against partnering with alcoholic beverage companies so the National Park Foundation could sign a multi-million-dollar agreement with Anheuser-Busch, a deal that provides Budweiser with valuable branding placements during the Park Service's centennial campaign. In return, the Park Service hopes to gain a valuable partner in its search for a younger audience for national parks, co-branding with the beermaker at concerts in the parks, and "integration with AB's Responsible Drinking Campaign."

Tags: policy service national park

 

Budweiser's cruel Super Bowl ad mocks Elysian

2015-02-02 20:23:45| Beverages - Topix.net

Budweiser mocked craft breweries and craft beer fans in a Super Bowl advertisement on Sunday, a little more than a week after the company acquired one of Seattle's top craft beers. The Seattle Seahawks loss to the New England Patriots wasn't the only heart-wrenching thing on television for Seattleites Sunday evening.

Tags: super bowl mocks budweisers

 

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