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Bacardi gifts Patron CMO Lee Applbaum same post for Grey Goose

2018-08-08 13:57:00| Daily beverage news and comment - from just-drinks.com

The CMO of Bacardi's Patrón Spirits, Lee Applbaum, has been appointed to the same role at the group's Grey Goose vodka brand.

Tags: post gifts lee grey

 

Bacardi's Patron Citronge Pineapple - Product Launch

2018-06-19 14:28:15| Daily beverage news and comment - from just-drinks.com

Bacardi-owned Patrón Spirits has added a new variant to its Patrón Citrónge liqueur range - Patrón Citrónge Pineapple.

Tags: product launch patron pineapple

 
 

Bacardi closes Patron Spirits International takeover

2018-04-30 18:54:00| Daily beverage news and comment - from just-drinks.com

Bacardi has completed its acquisition of the parent company of the Patron Tequila brand.

Tags: international spirits closes patron

 

Yupo joins SGP community as Silver Patron

2018-02-05 14:33:00| Label and Narrow Web Breaking News

Yupo synthetic papers are free of poisons and heavy metals, and they contain no plasticizers.

Tags: community silver joins patron

 

The remarkable story of Patron Tequila - Focus

2018-01-26 14:57:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Bacardi announced its agreement to acquire full control of Patrón Spirits International. Here, just-drinks looks at the history of the company - famed for its namesake ultra-premium Tequila portfolio - and charts Bacardi's journey from stakeholder to outright owner.

Tags: story focus remarkable patron

 

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