je.st
news
Tag: lego
Greenpeace sinks Lego $116 million deal with Shell Oil over Arctic drilling
2014-10-10 01:46:00| Climate Ark Climate Change & Global Warming Newsfeed
Mongabay: Lego has announced it will be severing its partnership with the oil giant, Dutch Royal Shell, when the current contract expires after a clever campaign by environmental activist group, Greenpeace. Since 2011, Lego has been selling exclusive sets at Shell stations-a deal valued at $116 million-but the companies' relationship actually goes back decades. In 1966, the Danish toy company first began selling Lego sets with Shell's brand stamped on them. Greenpeace targeted the partnership due to Shell's...
How did Greenpeace get LEGO to ditch Shell play sets?
2014-10-10 00:20:30| Toys - Topix.net
LEGO, the popular children's toy company, has announced that it will end a lucrative marketing partnership with fossil-fuel giant Royal Dutch Shell this year, following a months-long campaign by environmental group Greenpeace. The Greenpeace campaign targeted LEGO's partnership with Shell as a means to criticize the fuel company's ongoing plans to drill for oil in the Arctic .
Victory for Greenpeace Campaign as LEGO Dumps Shell Oil
2014-10-09 16:11:00| Climate Ark Climate Change & Global Warming Newsfeed
EcoWatch: After an intense three-month campaign by Greenpeace that included the most viral video in its history, LEGO announced that it is ending its partnership with Shell Oil Company. "It`s a massive victory for the million people globally who called on LEGO to stop helping Shell look like a responsible and caring company rather than a driller intent on exploiting the melting Arctic for more oil," said Greenpeace`s Ian Duff. "To maintain respectability in the face of growing opposition to Arctic drilling,...
Tags: oil
campaign
shell
victory
How Can Mattel, Inc. And Other Toymakers Beat Lego?
2014-09-08 23:44:24| Toys - Topix.net
According to The Wall Street Journal , one of the main reasons Lego booked an 11 percent revenue boost in the first half of 2014 -- making it the biggest toy company in the world by sales -- was the release of "The Lego Movie." Lego saw profit in the first half of $273 million on $2.03 billion in sales.
Lego tops Mattel for toy market lead
2014-09-04 19:59:58| Toys - Topix.net
Lego tops Mattel for toy market lead Plastic brick by plastic brick, Lego has edged past Mattel for toy industry supremacy. Check out this story on USATODAY.com: http://usat.ly/1rOgID3 File photo taken in 2012 shows children playing with Lego building toys during the first day of Lego World, in Zwolle, the Netherlands.
Sites : [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] next »