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Tag: alphonso
Alphonso re-launches as LG Ads
2021-03-01 22:00:38| Digital TV News
LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.
Tags: ads
alphonso
relaunches
LG Electronics acquires controlling stake in Alphonso
2021-01-07 03:00:32| Digital TV News
LG and Alphonso have announced a significant investment by LG in Alphonso. With this investment of nearly $80 million, LG will become Alphonso's largest investor with a controlling stake of more than 50%.
Tags: electronics
controlling
stake
acquires
CBS TV stations select Alphonso for Local TV attribution
2020-07-20 15:40:31| Digital TV News
Alphonso has announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the US.
Tags: tv
select
local
stations
Alphonso signs ACR distribution deals with Seiki and Skyworth
2020-07-01 17:00:22| Digital TV News
Alphonso has signed-up two more smart TV providers, Seiki and Skyworth, to embed Alphonso Video AI in their TVs. The company is also working with CBS and Cox Media to provide attribution to local advertisers in the U.S.
Tags: distribution
deals
signs
acr
Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution
2019-05-07 17:40:09| Digital TV News
Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.
Tags: planning
enable
measurement
attribution