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General Mills revamps product development, marketing to mirror start-ups, small brands

2015-03-21 17:46:04| Agriculture - Topix.net

Food giant General Mills is tearing a page from the playbook of the start-ups and small brands with which it competes to change how it develops and markets new products. "Over the last half dozen years, we have been looking very closely at the entrepreneurs that we compete with a and we have studied in detail how those kinds of small companies develop and bring their products to market," Kendall Powell, CEO of General Mills, said during the firm's third quarter earnings report March 18. "We've learned a lot from doing that a [and] have changed quite a bit the approach that we take to new product development," he added.

Tags: general product small development

Colorproof Revamps Website

2015-03-06 06:00:00| Happi Breaking News

Improved navigation, salon locator and more online now.

Tags: website revamps colorproof revamps website

Top Debuts: Newmar Revamps London Aire

2015-02-23 18:02:04| Mobile Homes - Topix.net

In development for nearly 16 months, Newmar's London Aire - a nameplate last seen eight years ago - was brought back for 2015, though the former company flagship is now positioned as an "entry-level" coach for Newmar's 600-hp diesel-pusher lineup. "What we wanted to do for 2015 was develop a product at the entry level of the 600-hp price-point - a more value-priced, affordable 600-hp luxury motorhome," said John Sammut, Newmar's vice president of sales and marketing.

Tags: top london aire debuts

Sweet victory for manufacturers - Sugar Industry Authority revamps refined-sugar policy

2015-02-05 10:03:53| Sugar Industry News

The refined-sugar regime proposed last year by Agriculture Minister Derrick Kellier will go ahead with the Sugar Industry Authority (SIA) as sole importer, but only for the retail trade, as major manufacturers will continue to source and import their own sweetener.

Tags: policy industry sweet authority