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Tag: jim beam
Beam Suntory pushes Jim Beam as beer alternative in new US ad - video
2021-01-07 10:44:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory has launched a US campaign that positions Jim Beam Highball cocktails as an alternative to beer.
Tags: us
video
alternative
jim
Beam Suntory unveils GTR-exclusive Jim Beam Lineage, at US$250
2020-10-19 14:26:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory is targetting the Global Travel Retail channel with a new high-end iteration of flagship Bourbon brand Jim Beam.
Tags: jim
beam
lineage
unveils
Beam Suntory chases Jim Beam merchandising with IMG deal
2020-06-24 16:42:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory is targeting new licensing arrangements for its Jim Beam Bourbon brand after partnering with global merchandising company IMG.
Beam Suntory enlists 'The Refreshionals' for US Jim Beam campaign - video
2019-07-16 15:24:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory is set to push its Jim Beam Bourbon whiskey brand in its home market this Summer, with a nation-wide social media campaign.
Jim Beam on course for 1m case sales in Japan - just-drinks EXCLUSIVE
2019-07-11 17:06:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory expects to sell more than 1m Jim Beam cases in Japan by 2021 to crown a huge ramp up for the brand since the Japanese company took control of the Bourbon.
Tags: case
sales
japan
exclusive