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Tag: rum
Castle Brands lines up Goslings Rum campaign in US - video
2017-12-07 15:33:00| Daily beverage news and comment - from just-drinks.com
Castle Brands has released a national TV campaign for its Goslings Rum brand in the US market.
"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" - Interview, Raphael Grisoni, MD at Mount Gay for Remy Cointreau
2017-12-04 15:02:00| Daily beverage news and comment - from just-drinks.com
Earlier this year, just-drinks met up with the head of Rémy Cointreau's Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay's position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.
Gruppo Campari lines up Appleton Estate rum push at JFK airport
2017-11-20 15:56:00| Daily beverage news and comment - from just-drinks.com
Gruppo Campari has launched a Travel Retail campaign for its Appleton Estate rum brand, at New York's JFK airport.
Tags: estate
lines
airport
push
Bacardi lines up US Havana Club rum campaign - video
2017-11-10 11:06:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a new marketing campaign for its Havana Club rum brand in the US market.
Tags: video
club
lines
campaign
Bacardi launches Sound of Rum online documentary - video
2017-11-09 15:28:00| Daily beverage news and comment - from just-drinks.com
Bacardi is giving its namesake rum brand an online push in the UK, through a four-part mini-documentary on the link between music and rum.
Tags: online
video
sound
documentary
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