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Diageo targets US holidays with drunk-driving social media push - video

2019-11-29 12:58:00| Daily beverage news and comment - from just-drinks.com

Diageo has kicked off its latest anti-drink-driving activation in the US, highlighting the higher number of associated fatalities during the holiday season.

Tags: video media social holidays

 

Brands' use of social media must change - just-drinks FUTURES

2019-11-06 17:19:00| Daily beverage news and comment - from just-drinks.com

Successful social-media marketing strategies will need to be more visual, video-orientated and more authentic, according to the latest report from just-drinks' FUTURES service.

Tags: media change social brands

 
 

Social Media Campaign Targets Hygiene Products

2019-08-15 16:30:00| Nonwovens Industry Breaking News

#MyClosestEnemy pressuring retailers to consider unsafe ingredients

Tags: media products social campaign

 

Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event

2019-08-09 13:00:08| Marketing and Public Relations - M&O

How can marketers break through social media noise? Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank Marketing's Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis. Event Details: August 22, 2019 Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Hashtag: #SMBMSP The Neu Neu Event Center | Formerly 514 Studios 514 North 3rd Street Minneapolis, Minnesota 8:00 a.m. 10:00 a.m. Central Breaking Through Social Media Noise with Long-Form, Influencer-Driven Content [caption id="attachment_8018" align="alignright" width="100"] Ashley Zeckman[/caption] Competition on social platforms is FIERCE as more and more marketers are struggling to drive results from social media. And unfortunately, this race to social media success is proving to be a major turn-off for consumers. In fact, the more brands target audiences with paid (and organic) product-based social content, the more annoyed consumers are begging to become. Yet, people on average are spending almost 2 1/2 hours on social media per day. So what gives? How can brands break through? Thats why TopRank Marketing partnered with LinkedIn Communities to explore the possibility of partnering with B2B influencers to create a program featuring engaging, long-form content on LinkedIn in a mobile-first world. So what was the result? Were audiences engaged? Youll have to attend to find out! Join Ashley Zeckman as she walks through a methodology for developing a social-first approach with influencers. Join Online or In-Person Be sure to follow Ashley at @azeckman, and take advantage of a great opportunity to hear her present. Registration and conference details are available on the event website. We're looking forward to seeing you there! If you'd like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page. The post Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event appeared first on Newsroom.

Tags: content media social learn

 

Social Media, Crafters, Gamers and the Online Censorship Debate

2019-07-12 21:09:30| TechNewsWorld

Ravelry, an online knitting community that has more than 8 million members, last month announced that it would ban forum posts, projects, patterns and even profiles from users who supported President Trump or his administration. "We cannot provide a space that is inclusive of all and also allow support for open white supremacy," the administrators of Ravelry posted on the site.

Tags: online media social debate

 

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