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Disney unveils Star Wars toys amid marketing blitz
2015-09-04 07:08:08| Toys - Topix.net
" The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force" behind the launch of hundreds of toys and other items related to the film. The massive marketing blitz, which Disney has named "Force Friday," spans all kinds of media and included an 18-hour global "unboxing" streamed live on YouTube.
Tags: star
marketing
toys
wars
Disney unveils Star Wars toys amid marketing blitz
2015-09-04 07:08:07| Toys - Topix.net
Star Wars fans shop at a toy store at midnight in Hong Kong, Friday, Sept. 4, 2015 as part of the global event called "Force Friday" to release new Star Wars toys and other merchandise of the new movie "Star Wars: The Force Awakens".
Tags: star
marketing
toys
wars
Disney kicks off 'Star Wars' toy unveiling ahead of Friday sales
2015-09-03 03:33:52| Toys - Topix.net
The buildup to Star Wars' "Force Friday" is under way, with Walt Disney's 18-hour toy rollout having kicked off a short time ago via its live YouTube channel . It began in the morning local time in Sydney, with a custom lightsaber-building toy kit from Hasbro.
Disney Is Striking Out On Its Own
2015-09-02 07:29:41| Toys - Topix.net
Eighteen months ago, I wrote an article headed "Disney - is Infinity leading the way?" The fact that Disney had for the first time in history managed a toy-related product soup to nuts rather than just licensing it out to the Mattels or Hasbros of this world, led to the question whether we were looking at a game changer. In the case of Infinity, Disney had designed the product, manufactured it, created the packaging and product designs, managed the supply chain, created the advertising and promotional back-up, and then sold the product directly to the major retailers - which it had never done before.
Take A Long-Term View On Disney - Cramer's Lightning Round
2015-09-01 15:50:43| Footwear - Topix.net
Disney : "I think if you take a yearlong view of it, I think you will do a lot better than you would do a day long." The stocks can go down to $94-95 before going up.
Tags: view
round
disney
lightning
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