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Facebook boosts ad targeting with partner categories

2013-04-11 05:23:46| CNET News.com

With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits. [Read more]    

Tags: categories partner facebook targeting

 

Facebook Serving Up Ads Based on User Purchases

2013-04-11 03:35:06| PC Magazine Software Product Guide

Facebook's newest marketing platform allows advertisers to display ads based on products and brands users buy.

Tags: user based ads serving

 
 

Consumers Not Impressed With Facebook Home

2013-04-11 03:35:05| PC Magazine Cell Phones Product Guide

Based on Twitter data collected last week by analytics firm Salorix, the overall sentiment surrounding Facebook Home is mostly neutral or negative.

Tags: home consumers impressed facebook

 

Facebook adds icons and links to status updates

2013-04-11 00:10:45| CNET News.com

The social network is rolling out a new feature that throws an icon and link to any status update having to do with a movie, TV show, or book. These will also show up in user timelines. [Read more]    

Tags: links status updates adds

 

GM Ads Return to Facebook After One-Year Hiatus

2013-04-10 18:35:20| PC Magazine Software Product Guide

Almost a year after a very public separation, General Motors and Facebook have rekindled their advertising relationship.

Tags: return ads facebook hiatus

 

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