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Brown-Forman teams with Pabst Brewing Co for Jack Daniel's Country Cocktails in US
2020-12-15 20:04:00| Daily beverage news and comment - from just-drinks.com
Brown Forman has handed the US supply, sales and distribution of its eight-strong Jack Daniel's Country Cocktails flavoured malt beverage portfolio to Pabst Brewing Co in a "long-term partnership".
Brown-Forman turns spotlight on consumers in Jack Daniel's global ad - video
2020-10-12 14:55:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has launched a new global Jack Daniel's TV advert, a week after unveiling a new master distiller for the Tennessee whiskey brand.
Brown-Forman readies worldwide marketing push for Jack Daniel's - video
2020-10-01 19:05:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has unveiled the first "truly global" marketing campaign for its flagship Jack Daniel's brand, seeking to reverse the Tennessee whiskey's recent sales declines.
Tags: video
marketing
jack
worldwide
Jack Daniel's to get off-premise push as bar closures hit performance - Brown-Forman CEO
2020-09-03 19:01:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel's Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.
Tags: bar
performance
hit
jack
Brown-Forman's Jack Daniel's canned cocktails & hard seltzer- Product Launch
2020-06-01 18:52:00| Daily beverage news and comment - from just-drinks.com
Brown-Forman has launched a range of RTD cocktails under the Jack Daniel's brand, including a hard seltzer.
Tags: product
hard
jack
launch