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Brown-Forman teams with Pabst Brewing Co for Jack Daniel's Country Cocktails in US

2020-12-15 20:04:00| Daily beverage news and comment - from just-drinks.com

Brown Forman has handed the US supply, sales and distribution of its eight-strong Jack Daniel's Country Cocktails flavoured malt beverage portfolio to Pabst Brewing Co in a "long-term partnership".

Tags: in us country jack

 

Brown-Forman turns spotlight on consumers in Jack Daniel's global ad - video

2020-10-12 14:55:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has launched a new global Jack Daniel's TV advert, a week after unveiling a new master distiller for the Tennessee whiskey brand.

Tags: video global jack turns

 
 

Brown-Forman readies worldwide marketing push for Jack Daniel's - video

2020-10-01 19:05:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has unveiled the first "truly global" marketing campaign for its flagship Jack Daniel's brand, seeking to reverse the Tennessee whiskey's recent sales declines.

Tags: video marketing jack worldwide

 

Jack Daniel's to get off-premise push as bar closures hit performance - Brown-Forman CEO

2020-09-03 19:01:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel's Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.

Tags: bar performance hit jack

 

Brown-Forman's Jack Daniel's canned cocktails & hard seltzer- Product Launch

2020-06-01 18:52:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman has launched a range of RTD cocktails under the Jack Daniel's brand, including a hard seltzer.

Tags: product hard jack launch

 

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