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Harpoon Brewery's UFO Pink Lemonade Shandy - Product Launch
2018-05-01 14:22:00| Daily beverage news and comment - from just-drinks.com
Harpoon Brewery has added a new variant to its flavoured wheat beer portfolio as it looks to tap into the wheat beer segment.
Pernod Ricard lines up Beefeater Pink campaign
2018-04-06 13:37:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has rolled out a marketing campaign for its newly-launched Beefeater Pink brand.
Tags: lines
pink
campaign
ricard
This week in beer & cider, featuring what brewers can learn from Heineken, Swedish Cider Co's Diageo steal and BrewDog's pink play for women
2018-03-09 14:50:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.
BrewDog's mock Pink IPA 'beer for girls' splits opinion
2018-03-06 18:48:02| BBC News | Business | UK Edition
The brewer releases a spoof 'beer for girls', promising to give some of its profits to women's charities.
BrewDog passes judgement on beer industry "sexism" with Pink IPA launch
2018-03-06 15:36:00| Daily beverage news and comment - from just-drinks.com
Scottish brewer BrewDog has hit out at "sexist" marketing in the drinks industry with the tongue-in-cheek launch of a beer for women.
Tags: industry
pink
launch
beer
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