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The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Sharks Perspective Podcast

2019-07-25 13:17:43| Marketing and Public Relations - M&O

TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world. Weve gathered some of the highlights from Lee and Kenneths fascinating and insightful conversation here, to help you learn more about […] The post The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast appeared first on Newsroom.

Tags: search top content marketing

 

LOréal Expands Marketing Team

2019-07-22 16:17:00| Happi Breaking News

Wolf will oversee professional products brands.

Tags: team marketing expands loral

 
 

Infographic The CMOs Guide to B2B Influencer Marketing

2019-07-17 13:23:39| Marketing and Public Relations - M&O

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […] The post Infographic – The CMO’s Guide to B2B Influencer Marketing appeared first on Newsroom.

Tags: guide marketing b2b cmos

 

AG Barr readies biggest marketing push for Funkin canned cocktails in UK

2019-07-16 14:39:00| Daily beverage news and comment - from just-drinks.com

AG Barr is giving the recently-released Nitro Canned Cocktail line from its Funkin unit a UK-wide push over the summer.

Tags: in uk marketing biggest

 

How To Jumpstart a B2B Influencer Marketing Program Free Webinar

2019-07-11 21:02:05| Marketing and Public Relations - M&O

How do you develop a best-answer B2B influencer marketing program? Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020. Next up will be Lee’s July 17 Content Marketing Institute webinar: Live Webinar: How to Jumpstart a […] The post How To Jumpstart a B2B Influencer Marketing Program – Free Webinar appeared first on Newsroom.

Tags: free program marketing b2b

 

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