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Content Marketing Fitness How to Integrate, Optimize and Activate B2B Marketing #mpb2b

2019-10-16 13:27:10| Marketing and Public Relations - M&O

eMarketer has reported that B2B decision makers top issues with marketing content reveal that marketers are clearly out of shape when it comes to a focus on whats most important. The top issues shared by B2B decision makers were that content is too fluffy (50%), not relevant (47%), not personalized (34%), misleading (29%), behind a […] The post Content Marketing Fitness – How to Integrate, Optimize and Activate B2B Marketing #mpb2b appeared first on Newsroom.

Tags: content marketing fitness integrate

 

Learn How Always-On Influencer and Content Marketing Drives B2B Success with Lee Odden and Ashley Zeckman at #MPB2B

2019-10-09 13:00:07| Marketing and Public Relations - M&O

From October 16 – 18 TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at MarketingProfs B2B Forum 2019 at Gaylord National Resort just outside Washington, D.C. Lee and Ashley will each be presenting a solo presentation during the event. WHEN TO CATCH LEE AND ASHLEY Thursday, October […] The post Learn How Always-On Influencer and Content Marketing Drives B2B Success with Lee Odden and Ashley Zeckman at #MPB2B appeared first on Newsroom.

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Boost Your Marketing Fitness and Learn B2B Influencer Marketing with @TopRank Marketing at #CMWorld

2019-08-27 19:45:48| Marketing and Public Relations - M&O

Next week TopRank Marketing chief executive Lee Odden and senior director of digital strategy Ashley Zeckman will speak at one of the worlds biggest content marketing conferences, as Content Marketing World 2019 takes place September 3 6 in Cleveland, Ohio. Lee will be making his ninth journey to Content Marketing World every one […] The post Boost Your Marketing Fitness and Learn B2B Influencer Marketing with @TopRank Marketing at #CMWorld appeared first on Newsroom.

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The Eight Core Elements that Every B2B Marketing Plan Must Have.

2019-08-06 22:45:35| AutomotiveDigest.com - Automotive Industry News

The Article <a href="https://automotivedigest.com/wp-content/uploads/2019/08/8CoreMarketingElements-whtpaper-v1.pdf/8coremarketingelements-whtpaper-v1/" rel="attachment wp-att-202880"><img src="https://automotivedigest.com/wp-content/uploads/2019/08/b2b-marketing-450x150.jpg" alt width="450" height="150" class="aligncenter size-medium wp-image-202876"> <strong><span style="Font-size:150%;">The Eight Core Elements that Every B2B Marketing Plan Must Have.</span></strong></a> appeared first on Automotive Digest.

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Infographic How to Build A B2B Influencer Marketing Strategy for 2020

2019-07-30 14:46:50| Marketing and Public Relations - M&O

With 49% of consumers relying on influencer recommendations (ION) and influence marketing campaigns delivering a 6 to 1 return (Tomoson), a big question many business to business marketers are asking is, “What is Influencer Marketing in the Context of B2B?” When most marketers hear the phrase influencer marketing their minds quickly jump to an image […] The post Infographic – How to Build A B2B Influencer Marketing Strategy for 2020 appeared first on Newsroom.

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