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Infographic The CMOs Guide to B2B Influencer Marketing

2019-07-17 13:23:39| Marketing and Public Relations - M&O

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […] The post Infographic – The CMO’s Guide to B2B Influencer Marketing appeared first on Newsroom.

Tags: guide marketing b2b cmos

 

How To Jumpstart a B2B Influencer Marketing Program Free Webinar

2019-07-11 21:02:05| Marketing and Public Relations - M&O

How do you develop a best-answer B2B influencer marketing program? Find out by joining TopRank Marketing chief executive Lee Odden in a free upcoming live webinar, and get his latest B2B marketing insight as we push towards 2020. Next up will be Lee’s July 17 Content Marketing Institute webinar: Live Webinar: How to Jumpstart a […] The post How To Jumpstart a B2B Influencer Marketing Program – Free Webinar appeared first on Newsroom.

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Infographic How to Document A B2B Content Marketing Strategy

2019-07-01 13:41:42| Marketing and Public Relations - M&O

Why is a Documented B2B Content Strategy So Important? There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this: External […] The post Infographic – How to Document A B2B Content Marketing Strategy appeared first on Newsroom.

Tags: content document marketing strategy

 

Infographic Top B2B Influencer Marketing Trends for 2020 and Beyond

2019-06-25 13:12:17| Marketing and Public Relations - M&O

While there are some who think the expression influencer is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and theres good reason for increased confidence: The 2019 Content Preferences […] The post Infographic – Top B2B Influencer Marketing Trends for 2020 and Beyond appeared first on Newsroom.

Tags: top marketing beyond trends

 

How to Get Started with B2B Influencer Marketing Free Webinar

2019-06-12 14:00:42| Marketing and Public Relations - M&O

How do you develop a B2B influencer marketing program, and what are some of the latest influencer marketing trends for 2019 and beyond? TopRank Marketing chief executive Lee Odden recently sat down with Rival IQ founder Seth Bridges for a new Data-Driven Marketers Webinar Series episode, to go over and explore some of the keys […] The post How to Get Started with B2B Influencer Marketing – Free Webinar appeared first on Newsroom.

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