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Diageo hails "healthy tension" in Scotch whisky rule change

2019-07-02 15:20:00| Daily beverage news and comment - from just-drinks.com

Diageo's global head of innovation has welcomed a rule change on Scotch whisky production, describing the move as an example of the "healthy tension" between tradition and consumer demands.

Tags: change rule healthy tension

 

Diageo teams up with advertisers, digital media to launch online safety alliance

2019-06-19 14:39:00| Daily beverage news and comment - from just-drinks.com

Diageo is one of 16 global advertisers to launch an alliance that aims to protect both consumers and brands from online safety issues such as hate speech and bullying.

Tags: online media digital safety

 
 

Diageo readies latest local bars push in US for Seagram's 7 Crown whiskey - market data

2019-06-17 15:11:00| Daily beverage news and comment - from just-drinks.com

Diageo has partnered its Seagrams 7 Crown whiskey with rock band The Kills to promote the brand's second annual National Dive Bar Day in the US.

Tags: data local latest market

 

Diageo pulls out of London Irish rugby sponsorship over player transfer

2019-06-14 15:47:00| Daily beverage news and comment - from just-drinks.com

Diageo has cancelled a decades-long Guinness sponsorship of London Irish after the English rugby union team signed a player who stood trial for rape.

Tags: player london transfer irish

 

Diageo to meet London Irish rugby club over transfer "concerns"

2019-06-11 16:09:00| Daily beverage news and comment - from just-drinks.com

Diageo has said it will meet with representatives of a UK rugby team it sponsors after the club signed a player who last year was acquitted of rape.

Tags: club meet london transfer

 

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