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Tag: diageo
Diageo targets US holidays with drunk-driving social media push - video
2019-11-29 12:58:00| Daily beverage news and comment - from just-drinks.com
Diageo has kicked off its latest anti-drink-driving activation in the US, highlighting the higher number of associated fatalities during the holiday season.
Tags: video
media
social
holidays
Diageo launches artificial intelligence tool to match consumers to Scotch whisky
2019-11-28 16:22:00| Daily beverage news and comment - from just-drinks.com
Diageo has rolled out an online service that uses artificial intelligence (AI) to recommend a whisky based on consumers' flavour preferences.
Tags: match
tool
intelligence
consumers
Sterling's bounceback puts pressure on Diageo, Pernod Ricard as Jameson is taken to the mat - Analysis
2019-11-22 15:21:00| Daily beverage news and comment - from just-drinks.com
One of the benefits of the Brexit vote, for international drinks companies with operations in the UK, was the subsequent fall in the value of the pound. Overnight, production costs, relative to other currencies, dropped sharply for beverages made in the country.
Tags: to
the
analysis
pressure
Diageo gives Tanqueray pre-Christmas push with new ad - video
2019-11-06 16:16:00| Daily beverage news and comment - from just-drinks.com
In a busy week for its marketing department, Diageo has lined up the latest activation for its Tanqueray gin brand.
Tags: video
push
diageo
tanqueray
Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comments
2019-11-06 14:11:00| Daily beverage news and comment - from just-drinks.com
Diageo has joined Pernod Ricard in targeting new Scotch whisky consumers as the company launches its latest Johnnie Walker campaign.
Tags: comments
global
push
walker
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