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Diageo launches Chinese New Year Johnnie Walker Blue Label bottle 

2017-12-21 15:09:00| Daily beverage news and comment - from just-drinks.com

Diageo's Global Travel Retail unit has lined up a limited edition Chinese New Year design for its Johnnie Walker Blue Label blended Scotch brand. 

Tags: year blue chinese label

 

Diageo harnesses Alexa platform to launch voice-activated cocktail lessons - video

2017-12-21 12:36:00| Daily beverage news and comment - from just-drinks.com

Diageo has launched a cocktail-making app on Amazaon's Alexa platform to join a growing number of alcohol producers using the voice-enabled technology.

Tags: video platform launch lessons

 
 

Ex-Edrington, Diageo staffer heads to Beam Suntory

2017-12-19 15:11:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has appointed a former Edrington and Diageo employee to the HR team for its International reporting division.

Tags: heads beam staffer suntory

 

Diageo turns to social media stars to deliver new angle on responsible drinking call

2017-12-18 16:10:00| Daily beverage news and comment - from just-drinks.com

Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.

Tags: media call social responsible

 

Diageo updates consumer target for Johnnie Walker anti drink-drive programme

2017-12-14 18:19:00| Daily beverage news and comment - from just-drinks.com

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.

Tags: target updates anti consumer

 

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