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Tag: diageo
Diageo shifts Pimm's spend to May to make most of new UK sunshine patterns
2018-03-29 15:14:00| Daily beverage news and comment - from just-drinks.com
Diageo is bringing forward its marketing spend for Pimm's in the UK from August to May after research into weather patterns shows the earlier month is more likely to be sunnier.
Diageo shifts Pimm's spend to May to make most of new UK sunshine patterns - video
2018-03-29 15:14:00| Daily beverage news and comment - from just-drinks.com
Diageo is bringing forward its marketing spend for Pimm's in the UK from August to May after research into weather patterns shows the earlier month is more likely to be sunnier.
Diageo unveils new GTR store concept for Johnnie Walker
2018-03-26 19:13:00| Daily beverage news and comment - from just-drinks.com
Diageo is to revamp its Johnnie Walker presence in the Global Travel Retail channel with a new store design.
Tags: store
concept
walker
unveils
Diageo to rebrand Johnnie Walker Black Label in Australia amid US$12m marketing push - video
2018-03-26 14:04:00| Daily beverage news and comment - from just-drinks.com
Diageo is to overhaul Johnnie Walker Black Label in Australia as it rolls out a AUD15m (US$11.6m) campaign for the blended Scotch brand.
Tags: video
black
marketing
australia
How Anheuser-Busch InBev and Diageo are revolutionising drinks marketing - Consumer Trends
2018-03-20 10:35:00| Daily beverage news and comment - from just-drinks.com
There was a time, not so long ago, when occasion-based drinks marketing meant advertising your lager brand in an ad during a World Cup football match. Not anymore - things have become a lot more complicated since then.
Tags: marketing
consumer
trends
drinks
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