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Tag: diageo
Diageo unveils Scotch-based trial products
2015-11-11 22:12:00| Daily beverage news and comment - from just-drinks.com
Diageo has lined up a raft of new Scotch whisky-based spirits products through an innovation-led try-out concept called 'Whiskey Union', initially in Austria and Germany.
Tags: products
trial
unveils
diageo
Diageo under-performing US spirits growth - North America president
2015-11-11 20:58:00| Daily beverage news and comment - from just-drinks.com
The new head of Diageo's operations in North America has admitted that the company has failed to keep pace with spirits growth in its flagship US market, and has called for a change in its marketing approach in the country.
Tags: north
america
growth
president
Diageo targets Millenials for Smirnoff growth
2015-11-11 16:30:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millenial consumers in all markets.
Tags: growth
targets
smirnoff
diageo
Diageo targets Millennials for Smirnoff growth
2015-11-11 16:30:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.
Tags: growth
targets
smirnoff
diageo
Diageo confident on full year, ahead of Capital Markets Day
2015-11-10 15:52:00| Daily beverage news and comment - from just-drinks.com
Diageo has reiterated its full-year guidance, ahead of an investor conference in New York, tomorrow (11 November).
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