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Pernod Ricard's Chivas Regal expands Manchester United deal with US-only expression

2019-10-14 16:48:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Chivas Brothers unit has lined up a 13-year-old iteration of blended Scotch brand Chivas Regal in the US  as part of its partnership with English football team Manchester United.

Tags: united deal expression manchester

 

New Scottish headquarters in Glasgow for whisky firm Chivas Brothers

2019-09-13 16:15:08| BBC News | Business | UK Edition

It is part of a 500m investment by Chivas Brothers, which is also extending its Dumbarton bottling plant.

Tags: firm brothers headquarters scottish

 
 

Senior marketing executive to step down at Chivas Brothers - just-drinks exclusive

2018-10-26 15:24:00| Daily beverage news and comment - from just-drinks.com

Patrick Venning is set to vacate the role of global marketing director for several Scotch whisky brands at Pernod Ricard's Chivas Brothers unit, barely a year after assuming the role.

Tags: marketing step senior executive

 

Pernod Ricard's Chivas 18 Ultimate Cask Collection First Fill Japanese Oak - Product Launch

2018-10-22 15:48:00| Daily beverage news and comment - from just-drinks.com

Pernod has released another high-end Travel Retail exclusive expression for its Chivas Scotch whisky brand.

Tags: product collection japanese fill

 

Chivas announces 'Success is a Blend' global activation

2018-10-04 15:00:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is set to run a longer-term global consumer marketing push for Chivas, highlighting the Scotch brand's blended positioning.

Tags: global success activation blend

 

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