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2012 Automotive Social Media Awards presented by Digital Air Strike
2013-03-23 21:56:22| AutomotiveDigest.com - Automotive Industry News
These awards showcase auto dealers and manufacturers calendar year 2012 social media performance and recognize the best-in-class marketers on the social web. Data for the awards was compiled from Digital Air Strike dealership clients Facebook Insights, the top 5 review sites (as ranked by car buyers in the 2012 Automotive Social Media and Online Reputation Trends Study: Cars.com, Edmunds, Google+ Local, Yelp and Yahoo! Local) and monitoring social web mentions/YouTube views. The winners for 2013 areThe Article 2012 Automotive Social Media Awards presented by Digital Air Strike appeared first on Automotive Digest.
Tags: media
social
digital
air
New Study Reinforces ROI of Social Media
2013-03-23 14:37:45| AutomotiveDigest.com - Automotive Industry News
Social conversations and media platforms have an overwhelming influence on the automotive purchase process, but hopefully thats no surprise to anyone these days in any retails market. But a new study commissioned by Starcom MediaVest Group and led by Big Fuel showed just how impactful it is. According to the study that analyzed more than 10 million automotive conversations over a 12 month period, auto purchase decisions are being discussed 21 times per minute on social media, amounting to over 30,000 times per day. Thats a lot. These conversations are mostly taking place in the purchase phase (29% of the time), and are noticeable in the rise of status updates and check-ins. People are asking their friends opinions, involving themselves in the conversations, and making decisions accordingly. Lindsey Auguste, a Business Intelligence Specialist at DrivingSales LLC, advises dealers to get the most return on their investment by using social media as a prime marketing opportunity to interact with consumers who use social media more now when searching for a new vehicle. [Read more]The Article New Study Reinforces ROI of Social Media appeared first on Automotive Digest.
Van Griffith Kia Used Social Media & Internet Lead Management to Increase Sales
2013-03-23 14:06:28| AutomotiveDigest.com - Automotive Industry News
In late 2010, Van Griffith Kia of Granbury, Texas (40 miles west of Dallas-Fort Worth) decided that in order to increase its market share and sell more cars and simply to remain competitive it would need to expand its marketing activities beyond traditional media. Van Griffith decided to invest in an Internet sales department, hiring Brad Ferris as their first Internet Sales Director. Although Van Griffith Kia believed they had to build a social media presence, it was impossible for Brador anyone else at the dealership to invest the time necessary to do so. Several months after launch, the dealership could not seem to surpass 55 Facebook fans, despite investing many hours every week. The dealership was suffering from a negative social media ROI. Van Griffith Kia in Granbury, Texas is just one more example of how Digital Air Strike comes to the rescue of dealerships that are struggling to make social media, reputation management and lead management services work in their Internet websites. [Read more]The Article Van Griffith Kia Used Social Media & Internet Lead Management to Increase Sales appeared first on Automotive Digest.
Tags: internet
media
social
management
Liability Issues Will Plague the Future of Social Media
2013-03-23 07:39:17| PC Magazine Software Product Guide
A lawsuit involving hate speech on Twitter begs for an international treaty governing freedom of speech.
Tags: media
social
future
issues
Liability Issues Will Plague the Future of Social Media
2013-03-22 22:50:36| PC Magazine: the Official John C. Dvorak RSS Feed
A lawsuit involving hate speech on Twitter begs for an international treaty governing freedom of speech.
Tags: media
social
future
issues
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