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Content is King in Social Media Marketing Messages
2013-03-02 14:59:56| AutomotiveDigest.com - Automotive Industry News
The key factor in judging performance and customer satisfaction with social media marketing messages is terrific content, according to the inaugural J.D. Power and Associates 2013 Social Media Benchmark Study.SM Three major performance indicators that have been identified among top performing auto brands evaluated in the study are: Jacqueline Anderson, director of social media and text analytics for J.D. Power and Associates, wants dealers to understand the importance of having great "content" when planning social media marketing messages. Find out what she has to say. The Article Content is King in Social Media Marketing Messages appeared first on Automotive Digest.
Tags: content
media
social
messages
The New Brunswick headquarters of Johnson & Johnson, seen in a 2008 file photo. NJ Press Media
2013-03-01 08:20:28| Biotech - Topix.net
An Atlantic City jury on Thursday ordered Johnson & Johnson to pay punitive damages of $7.76 million to a former nurse who blames its vaginal mesh implant for years of 'living hell' despite unsuccessful repair surgeries.
In the Spotlight: Anheuser-Busch InBev faces media glare over 'watering down' claims
2013-02-28 16:27:00| Daily beverage news and comment - from just-drinks.com
Timing can be everything, especially when it comes to PR. The revelation this week that Anheuser-Busch InBev is facing a string of lawsuits in the US for allegedly "watering down" its beers coincided with the group reporting its full-year results.
Tags: media
claims
faces
spotlight
A Tip of the Hat to NAFA 2013 Media Sponsors!
2013-02-27 22:27:33| AutomotiveDigest.com - Automotive Industry News
The question isnt who is covering NAFAs annual conference this year, the question is who isnt? Over 20 of the leading fleet industry publications from throughout the world have signed on as official media sponsors of NAFAs 2013 Institute & Expo. This years list includes Bloomberg Businessweek, the first mainstream business publication to be a [...]The Article A Tip of the Hat to NAFA 2013 Media Sponsors! appeared first on Automotive Digest.
Do Marketers Know What They Want From Social Media?
2013-02-26 19:43:10| Beverages - Topix.net
Social media spending as a percentage of marketing budgets will more than double over the next five years according to new results from The CMO Survey.
Tags: want
media
social
marketers
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