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Comment - Spirits - Diageo Making the Best of a Bad Job with Bushmills, Don Julio deal?

2014-11-05 12:09:00| Daily beverage news and comment - from just-drinks.com

Diageo has surprised some with its move to sell its Irish whiskey brand Bushmills in return for control of Don Julio Tequila. Here our columnist, Richard Woodard, analyses the thinking behind the deal

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EXCLUSIVE - Bushmills sale a must to secure Don Julio - Diageo CFO

2014-11-04 13:57:00| Daily beverage news and comment - from just-drinks.com

The CFO of Diageo has defended the company's decision to sell the Bushmills Irish whiskey brand in return for Tequila Don Julio, claiming that the acquiror, Casa Cuervo, was keen to up its presence in international spirits.

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Diageo to Take Full Control of Don Julio

2014-11-03 10:31:34| Beverages - Topix.net

Diageo PLC has entered into an agreement with Jose Cuervo to take full control of tequila brand Don Julio and sell Irish whiskey brand-Bushmills.

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just the Facts - Don Julio

2014-11-03 10:08:00| Daily beverage news and comment - from just-drinks.com

Earlier today, Diageo announced that it is swapping the 50% of Tequila Don Julio held by Jose Cuervo for its Bushmills Irish whiskey brand and US$408m. Here is a closer look at Don Julio.

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just the Facts - Tequila Don Julio

2014-11-03 10:08:00| Daily beverage news and comment - from just-drinks.com

Earlier today, Diageo announced that it is swapping the 50% of Tequila Don Julio held by Jose Cuervo for its Bushmills Irish whiskey brand and US$408m. Here is a closer look at Don Julio.

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