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47% of U.S. broadband households watch UGC more than once a month
2018-10-11 14:40:22| Digital TV News
A report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video.
How Is UGC Changing Content Marketing?
2015-09-29 16:11:33| Beverages - Topix.net
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. "User-generated content" may have become a clichd marketing buzzword, but it's still one that resonates enough with consumers to have shifted the nature of content marketing.
Tags: content
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