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Integral Ad Science acquires Publica
2021-08-12 19:15:30| Digital TV News
August 10, 2021 Integral Ad Science (Nasdaq: IAS) has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
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Unruly and Publica bring linear TV ad buying techniques to OTT/CTV
2020-11-09 15:30:38| Digital TV News
Unruly has announced a deal with Publica that gives CTV and OTT publishers access to ad pod monetization and automated deal management tools. Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV.
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